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As consumers of beef and United States cattle producers, we find it disturbing that clear, transparent country of origin labeling is not provided to the consumer at the point of purchase.

In 2015, the definitions for country of origin labeling were repealed on beef, leaving the consumer unable to determine where the beef they are purchasing comes from. Consumers can only make wise choices if provided the information they need to make those choices.

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Arkansas Study: COOL and Consumer Preference

Arkansas Study: Executive Summary

COOL 101:
What every Beef Producer needs to know about COOL