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USCA Comments on COOL-Focused House Agriculture Subcommittee Hearing
Contact: Jess Peterson, (202) 870-3867 -

USCA (March 25, 2015) – The United States Cattlemen’s Association (USCA) issued the following statement regarding today’s hearing, “Livestock & Foreign Agriculture Subcommittee—Public Hearing: Meat Labeling Requirements” as held by the House Agriculture Committee, Subcommittee on Livestock and Foreign Agriculture. The following statement may be attributed to USCA President Danni Beer:

“Today’s hearing focused on issues that have been the central argument of the anti-Country of Origin Labeling (COOL) organizations since the initial discussions began on COOL. The continued reference to the detrimental economic affects that COOL has supposedly caused to both Canada and Mexico remain the central issue of this claim.”

“A recent study conducted by C. Robert Taylor, Ph.D., Auburn University Scholar and Professor, ( click here for study), highlighted data not utilized in previous studies on this issue. The data presented in Dr. Taylor’s study has confirmed the error in statements that claim COOL has adversely affected exports of beef to the U.S. from Mexico and Canada.”

“Opponents of COOL, many of whom testified at today’s hearing, continue to state that COOL acts as a barrier to trade. Dr. Taylor’s study confirms that COOL does not adversely affect the volume or price of cattle exports to the U.S. and rather continues to serve only as a mechanism used to provide consumers more information about the source of their food. In reality, Canadian beef exports to the U.S. have risen, invalidating the argument that COOL is a barrier to trade.”

“USCA will continue to work with Congress and the Administration as the WTO works toward its final decision on COOL under the appeals process. USCA remains committed to awaiting this final decision and working to ensure the U.S. is in compliance with any ruling while maintaining the validity of the COOL program. Today’s hearing showcased more of the same rhetoric used by those against COOL and we will work with both branches of government to ensure that all available resources being used in any decision made on this issue are both accurate and factual.”