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September 2, 2016
Cattle Producer’s Forum Brings Together Ag Organizations on Key Issues: AFBF President Zippy Duvall to Speak on Next Generation of Producers, Consumers
Contact: Danni Beer, 202-546-4064 -

WASHINGTON – Next week’s USCA Annual Meeting and Cattle Producer’s Forum event continues to draw producers and supporters alike, all backing one goal: the future of the U.S. cattle industry.

The Forum, originally designed to bring together producers from all organizations for a single conversation on the status and future of the industry, is exceeding expectations in examining the four main issues affecting producers today: the next generation of producers; trade; markets; and the consumer. Each issue will be broken down by a panel of experts, bringing expertise and experience from a variety of individuals within the industry.

The next generation of U.S. cattle producers has been a topic of concern in recent years. As the average age of today’s rancher is increasing, the need for an engaged and active youth population is vital to the industry’s success. The panel, “Next Generation of Producers & Consumers: How to be profitable in the 21st century” will take a hard look at the industry’s and media’s approach to today’s young producer. Highlighting this panel will be Mr. Zippy Duvall, President of the American Farm Bureau Federation; Amanda Radke, Contributor, BEEF Magazine; David Cooper, Editor, Progressive Cattlemen; and Whitney Klasna, Owner/Operator, Klasna Farms.

Duvall commented on his role in next week’s forum and discussions, “America’s ranchers are stronger when we are united. As a general farm organization, that’s what Farm Bureau has always been about: bringing farmers and ranchers across the country—growing different products in different ways—together to work for policies that benefit all of agriculture. I look forward to talking with members of the U.S. Cattlemen’s Association about the issues where we can work together. I’m also very pleased that the focus of the panel discussion I’m participating in is on the ‘next generation of producers and consumers.’ Certainly a goal where farm groups can and should work together is finding ways to encourage new, young farmers and ranchers, and help them get started in agriculture. I look forward to sharing ideas about how we might do that.”

United States Cattlemen’s Association (USCA) President Danni Beer stressed the importance of President Duvall’s participation, “The Forum was organized as a starting point for discussions to occur in the years to come. The issues facing our industry are not relegated to just one organization, rather, producers across the country, no matter their region or affiliation, face the same obstacles day in and day out. USCA sees the Forum as a place to host the discussions that need to happen.”

“The panel on our next generation is one greatly anticipated. As someone who has gone through the transition of ownership on a family operation, I now look ahead to learning to help the next generation. I know that all will benefit from Zippy’s comments, insight and experience. As leaders of organizations who depend on our young producers, and future leaders, I look forward to Zippy’s participation and continuing the conversation with AFBF and other agriculture groups so we can make the voices of our young producers heard.”

“I want to thank all of the organizations and individuals who have committedtheir support and attendance to the Forum already; we continue to urge anyone interested in participating to visit”

Sponsorship opportunities and vendor booths for the Forum are still available! Please contact Lia Biondo at or 202-870-1552 for more information.